February 27, 2012 Wigan Today
WIGAN’S traders hope to get a boost following a campaign to drive more people back into the markets.
Bosses at WiganPlus, the town loyalty card, and traders at Wigan Market are to work together and encourage greater awareness and use of the market in a project to increase trade.
The scheme – Revitalising the Markets Experience – aims to encourage greater footfall through the Market Hall and around the outdoor market and develop more knowledge of what they can offer.
The WiganPlus card will now feature the markets on a regular basis, with special offers being highlighted, a “loyalty bonus” when making purchases on certain stalls, advertising link ups between the two organisations and displays of stall goods in the WiganPlus shop.
The scheme hopes to generate interest from outside the town by encouraging local coach companies to consider Market Experience trips to Wigan.
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