STV by Zara Janjua
A new photography exhibition exploring the ‘dying art’ of market pitching has launched in Aberdeen.
‘Life’s a Pitch! And Then You’d Buy’ pays homage to one particular type of market selling – pitching.
The nature of markets has changed significantly in recent years and the exhibition captures an era in which market pitching was a common sight in towns and cities throughout the UK.
Some of the UK’s best known entrepreneurs and businesses owe their success to their roots in market trading. Tesco, Morrisons, Marks & Spencer and Lord Alan Sugar all began their careers in this grassroots form of retail.
Organised by Dr Colin Clark, from the University of Aberdeen’s Business School, the exhibition features photographs taken as part of a research project between 1984 and 1994.
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