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Customer focus groups on a shoe-string
January 20, 2012 DynamicBusiness Mark Capps CEO and co-founder of online retailerSneaking Duck
As a retailer, we are obsessed with knowing our customers and potential customers
Looking for the kind of feedback you get from a customer focus group, but can’t afford the expense of putting one together?
Mark Capps, CEO and co-founder of online retailerSneaking Duck, writes about how four inexpensive weekends at the Bondi Market left his start-up with enough feedback to improve and streamline its offering.
As a retailer, we are obsessed with knowing our customers and potential customers – who are they? What do they and don’t they like? Why do they choose to buy, or not to buy? Being an online retailer means that we need to make an extra effort to collect this feedback as we don’t have a steady supply of customers walking into stores, as a bricks and mortar retailer might. A traditional approach would be to get a customer focus group together – however, as a bootstrapped start-up this wasn’t an option for us.
Therefore, we recently decided to get a stall at the fabulous Bondi Markets. Our aim was to get the chance to talk face-to-face with customers and potential customers, with any sales being an added bonus.
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