By the Mirror
The 41-year-old entrepreneur launched her company, Beauty and the Bib, which produces designer bibs for babies, by renting a stall in London’s Greenwich Market.
“As a mum with four children, I had to deal with of a lot of babies’ dribbles, and I was frustrated at the dull bits of cloth or tacky plastic bibs you could buy in the shops,” says Lara.
“I used to make my own colourful bibs, which my friends admired, and I could see there might be a gap in the market.”
Lara has three teenage daughters, Rosemary, 15, Grace, 14, and 12-year-old Isabel, but it wasn’t until the arrival of her son Dominic, now five, that she took the plunge to set up her business.
“We had often visited Greenwich Market, a creative, arty kind of place which I thought would be ideal to launch my mad idea,” she says.
“I was looking for a way out of my job as a teacher and I wanted to start by working at weekends.
“In August 2004, I approached the manager, booked a stall and turned up with 50 bibs I’d made myself. I was very nervous, but I sold 30 bibs which more than covered my costs and I knew that this idea could work.
“Markets are a great place to test your ideas, with little outlay involved. The stall cost £35 for a day and I bought some towelling and stitched the bibs myself.”
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