February 28, 2012 smh.com.au by CARLI RATCLIFF
An innovative technique has helped this muffin-making couple establish a new shop.
Ragamuffin started life on a trestle table. In 2009 Danielle Knott and Jack Rex worked weekend market stalls. Saturdays were spent at Orange Grove Public School, Lilyfield, and Sundays at Addison Road Community Centre farmers’ market, Marrickville. The couple made take-home dishes to sell, including lasagnes, meatballs and spinach-and-ricotta tarts. They sold out every weekend and built a good customer base of regulars who added to their weekly menus with the pair’s heat-and-eat dinners.
Inspired by a glut of fruit, the couple decided to give jam-making a go. ”We wanted a vehicle for customers to taste our jams so we started baking muffins,” Rex says. However, they soon discovered jams were too labour-intensive and low profit so they decided to morph their successful dishes and preserves into a new range of baked goods.
Continue reading. . . .
Category: Success Stories