A family of four could save as much as $49 per week by buying their fruit and vegetables at markets other than from a supermarket, a University of Otago Wellington study shows.
The researchers developed a hypothetical weekly “shopping basket” for a two adult, two child family containing ideal amounts of fruit and vegetables from a health perspective. They then compared the costs of the basket at various outlets. Fruit and vegetable markets were the cheapest at $76 per weekly basket.
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