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North East entrepreneurs learning the tricks of their trade
April 2, 2012 by Karen Dent, The Journal
Farmers market stallholders who took part in a selling masterclass at Mainsgill Farm Shop
SMALL business owners selling their produce at farmers’ markets around the region have been learning some tricks of the trade to improve their sales.
North Pennine Dales project, Love Food, and the North of England Farmers’ Markets (NEEFM) linked up for the two Stalls that Sell More workshops.
Kathryn Potts, NEEFM director and project manager, ran the courses at Mainsgill Farm Shop near Barnard Castle for stallholders at Barnard Castle and Middleton-in-Teesdale markets, and at Greenhead Village Hall for the Greenhead market in Northumberland.
She said: “A farmers’ market is more than a collection of individual stalls, it is a retail entity and stallholders have a collective responsibility for the success of the market.
“These workshops help people think about how they can improve their individual and collective income.”
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