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The founder of Boxpark on making a modern market out of a shed, selling Boxfresh, and hiring Michelin star chefs
City a.m
By Katherine Denham
For an industrial-looking shed, there’s something strangely inviting about this giant black and white box next to Wembley Stadium.
Having opened its doors in December last year, this is Boxpark’s third site, and it’s also the largest, taking up 20,000 square feet of space.
It’s essentially a stripped-back leisure centre – long tables are lined up in the centre of a huge hall, there is a massive TV screen at one end, and 23 food outlets occupy recycled shipping containers around the edge.
I follow instructions left by founder and chief executive Roger Wade, who I find in a corner of the huge steel construction.
Wade is the definition of relaxed. He gives me a grand tour of the site, which it turns out is equipped with several bars, a cinema room, and a shared workspace.
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