No matter what level a business is at within the street food market, correct branding and trade mark protection will be vital.
From Argentinean to Austrian, Brazilian to Belgium and Colombian to Cypriot, the global street food market has exploded in recent years. According to a report by MCA, the UK street food market is forecasted to reach £1.2bn in 2018, up 9.1% from 2017 and easily outperforming the percentage growth seen in the total fast food market. It is clear that there are many opportunities for brand owners to adapt and thrive in this new arena, but how can they protect their trade marks in a sector where a distinct ‘non-corporate’ identity is the principle reason for its success?
The clichéd maxim of eating three square meals a day is fast being resigned to the history books. Today people are eating more frequently, choosing non-meat options, upgrading to organic ingredients and pulling inspiration from global cultures. And these changing habits have been hugely influenced by our 21st century lifestyles, such as increased awareness around fitness, nutrition and dietary nuances, which have given rise to greater demand for different types of food.
It is no surprise therefore that ‘Street Foods’ – ready-to-consume food and drink sold by merchants in a street or other public location – have revolutionised the global food and beverage market.
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