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New, integrated Birmingham Wholesale Market Company proves a buyers’ delight
Produce Business UK
by S. Virani
Last week, Birmingham officially launched one of the largest wholesale markets in the United Kingdom. Set across 18 acres in Witton — an inner-city area that is also home to Aston Villa Football Club — the new market contains 78 units selling fruits and vegetables, meat, poultry, fish and flowers, along with nine warehouses, a café and management offices. It is also the UK’s only integrated market.
At the launch day, visitors enjoyed food prepared by Michelin-starred chefs, international musical entertainment, reflecting the diversity of Birmingham’s market traders, and displays of fresh produce sourced from around the word.
Among the celebrities who attended the opening were Chris Bavin, the star of Britain’s Best Home Cook, Eat Well for Less? and Tomorrow’s Food, and renowned Birmingham historian Carl Chinn.
The nearly £50 million development, funded by Birmingham City Council, has been positioned as an investment into the general economic well-being of Birmingham, creating approximately 15,000 jobs and attracting businesses from across the UK and Europe.
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