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Market wants to tweet younger customers
January 27, 2012 Oxford Mail By Andrew Ffrench
Now traders could turn to social networking sites including Twitter and Facebook to bring in younger shoppers.
OXFORD’S iconic 18th century Covered Market will turn to 21st century social networking sites to drum up trade.
The historic market already has an internet site but retail experts have advised traders they could do more online to pull in customers.
Now traders could turn to social networking sites including Twitter and Facebook to bring in younger shoppers. Earlier this month, city centre manager Gordon Reid invited consultant Mike Evan to address traders on new ways to promote the market.
Colin Cook, the city council’s executive member for city development, said: “Mr Evans reported on what other markets have done to promote themselves and came up with a number of proposals to boost trade in the Covered Market.
“This included getting an official Facebook page, a presence on Twitter and revamping the website.
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