Inspired by the success of previous designer and good cause collaborations, Hackney Council have commissioned some of London’s design talent to create bags for them.
The canvas shopping bags will be given to those who collect enough tokens from market stalls and independent shops. Every pound spent gets you one token, and you will need ten to redeem your bag.
The project is in a long line of similar collaborations: Uniqlo, Topshop and Marc Jacobs have all sold clothes for charity projects. There is also Anya Hindmarch’s ‘I’m Not a Plastic Bag’ canvas shopping bag, which sold out of stores nationwide in under an hour, going on eBay for hundreds of pounds a pop. The project was about raising awareness of an issue; in that case the number of plastic bags we use and then chuck away to landfill. Hackney Council’s latest drive to get people visiting its markets, as part of its ‘Love Hackney, Shop Local’ campaign, is on a much smaller scale.
Designers Mark Fast and William Richard Green are responsible for the first wave of bags up for grabs, which can be found this weekend at Ridley Road and Hoxton markets. Discussing his motivation for getting involved, Green explained: “I’ve had my studio in Hackney for 3 years so feel part of the community, and as a small business myself I really understand the driving force behind the campaign.” Two further bags by Atalanta Weller and Simone Rocha will be available in September.
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