February 8, 2012 Marketing Donut
A Government-backed scheme to encourage new traders to set up market stalls in their local town has been criticised by business groups.
The Love Your Local Market campaign will see budding retailers turn up on the day and pay a reduced price of £10 to rent a market stall – fees for a pitch are typically around £20 – as well as get tips and trading advice from seasoned traders or ‘market mentors’.
The initiative will run for a fortnight in markets across England between 23 June and 8 July and is being backed by council-run markets and private market groups.
It is the first response from the Government to the Portas Review, in which the retail guru Mary Portas set out how markets could become the testing ground for prospective shopkeepers to try their hand at running a low-cost business, as part of wider plans to rejuvenate British high streets.
But Shane Brennan, public affairs director at the Association of Convenience Stores, said the scheme was unlikely to help high street shops in the long-term.
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