Kirkgate Market in Leeds plans to attract new stallholders by offering them reduced rent for one year.
The move, which includes a rent-free trial period of five days, will be available on 20 stalls in the outdoor section of the market.
It is part of the National Market Traders Federation (NMTF) nationwide First Pitch scheme.
Leeds councillor Richard Lewis said the scheme was a great way to “encourage entrepreneurs across the city”.
Joe Harrison, chief executive of the NMTF, said, “Many of our well-known brands started life on the markets and we know many people want to take that leap into starting their own business.”
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