Andrew Dark is the director and co-owner at printwear and branding specialist Custom Planet. Here, he discusses how you can differentiate your business to make sure it stands out at a Christmas market.
With the temperatures dropping, the days getting darker and the fluffy jumpers coming out, it can only mean one thing: Christmas is coming! And, when you’re a small business, it’s the perfect opportunity to get on board with the festivities and show people what you have to offer at one of the many UK Christmas markets.
These events have continued to welcome huge volumes of visitors, with statistics from the Local Government Association showing a £250 million rise in the estimated UK visitor spend from 2015–2017. From food and jewellery to Christmas decorations, these are filled with stalls trying to get their brand out there. But, don’t worry: if you’re thinking of heading to sell at a Christmas market this year, I’m going to be sharing my top tips to ensure you stand out from the crowd.
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