Etsy has swept aside its old rules, relaxing rules about who can sell products on the site.
Etsy has provided an online global equivalent of the local craft markets where people sell handmade goods.
In addition to handmade’s obvious meaning of items made from raw materials such as timber and cloth, Etsy also accepted items made from kits providing there were substantial design changes, and repurposed old items (perhaps industrial components turned into jewellery).
There were also rules limiting the type of assistance that could be received in the handmaking process. These allowed the use of an assistant or a specialised outside provider such as a printer providing sellers did the majority of the work themselves.