Shoppers at Clitheroe market will be sure they are buying the genuine article thanks to a new campaign to stamp out sales of fake goods.
The Real Deal initiative will see market traders, the police and Trading Standards officers working alongside Ribble Valley Borough Council to crack down on counterfeits.
The town’s market is the first location in the Valley to display the Real Deal branding, which tells consumers that traders have signed up to a code of practice to self-police the market and take action if they spot anything suspicious.
County Coun. Albert Atkinson, deputy leader of Lancashire County Council, said: “Clitheroe market is a great place for shoppers to visit and provides an environment for legitimate local businesses to trade successfully. The Real Deal campaign will make sure it stays that way.
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