Traders have been offered a rents cut lifeline to address Stalham market’s alarming slide.
The Tuesday market has seen the number of traders fall from more than 100 to just three since the arrival of Tesco in the town in 2002.
Stallholders issued a stark warning in the EDP two weeks ago that the market would be dead by Christmas without urgent action to breathe life into it.
North Norfolk District Council has now responded by announcing a reduction in weekly rent for casual traders from £30 to £10 throughout September.
Council leader Keith Johnson said: “We value all our markets which are part and parcel of the community and Stalham market has a long history going back many years.
“There has been a trend of markets struggling to compete for some time and Stalham has suffered more than most. That is why we took the decision last week to reduce rents.”
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