Sunday, October 23, 2011 Norwich Evening News24, by Victoria Leggett
Market traders in Norwich are to become healthy-eating ambassadors as part of a pilot project to ensure more people get their five-a-day.
Mike and Debs Read, who run a fruit and vegetables stall in the city with their son Brendan, are one of 11 traders across the East of England involved in the NHS’s Change4Life market stalls project.
The scheme hopes to use the traders’ position at the heart of their community to promote the importance of healthy eating and encourage customers to increase their intake of apples, pears, carrots and sprouts.
Each stallholder will be provided with a free starter kit of Change4Life materials which can be used as incentives to boost their fruit and vegetables sales.
Read the full story HERE
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