December 14, 2011 By Tom Bristow Norwich Evening News
Stallholders on Norwich market today urged the city council to reduce rents, work to fill empty stalls and increase advertising to help boost trade.
Norwich boasts the only permanent open air market in Europe which is open six days a week, but traders today warned they need more help.
They called on Norwich City Council to fill the market’s 24 empty units, the equivalent of 15 shops, by reducing rents.
Traders said increasing pressure from out-of-town supermarkets, where many of their goods could be bought under one roof, had hurt profits.
Deputy leader of Norwich City Council, Alan Waters, said: “The market is never far from our thoughts.
“We are always promoting the market, but for some (stallholders) there is real competition.”
He added stretched budgets put a limit on how much the council could practically do.
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