June 9, 2012 Leicester Mercury
Entrepreneurs have been given the chance to try their business plans on the public by taking over market stalls.
Thirteen fledgling companies have been chosen to take part in a four-week competition which will see one being named Pitch Up Entrepreneur 2012.
To secure a stall, applicants had to submit an outline business plan.
The judges were looking for eight finalists originally, but said the standard of entries was so high they increased the number to 13.
The successful companies, which set up their stalls at Market Corner for the first time yesterday, offered products ranging from a vintage clothes to complementary therapies.
City mayor Sir Peter Soulsby said: “This is a great initiative to help new businesses get a taste of real-life trading, as well as giving them access to support, guidance and advice on how to ensure their ventures are successful.”
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