Market traders have spoken of being ‘insulted’ after they were asked to wear Santa outfits in return for discounted rent by council officials over the festive period.
South Tyneside Council offered the stallholders a £5 cut in daily rent over three days if they donned festive outfits or decorated their stalls with tinsel.
The council described it as a ‘light hearted incentive’ aimed at attracting more customers.
However, some traders at South Shields Market failed to see the funny side, branding the scheme ‘demeaning’.
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