Ambitious plans to launch an occasional Friday evening market to showcase Swaffham to tourists travelling to the coast at weekends have been given the go ahead.
The market aims to tempt people driving through on the A1065 to stop in the town and spend money in its shops and restaurants, and visit again.
The first market, which is expected to include a range of food, flowers and bric-a-brac, will set up on August 17 and aims to catch holiday makers during the school holidays.
Further events will follow on September 14 to coincide with the town’s food festival, and on December 7, a week after the Christmas lights switch on.
Cheese seller Rob Christie told Monday’s market committee, which approved the plans: “To me it’s very much trying to stop people who are passing through and drawing attention to what’s going on on Saturday.
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