The big four supermarket groups are failing to match street market prices across a range of popular fruit and veg, research conducted by This is Money and MailOnline suggests.
On average shoppers can save 32 per cent buying fruit & veg from market stalls compared to supermarkets, according to research undertaken by one of London’s most popular markets.
We tested the claim – and found that on certain items of produce, the savings were even bigger.
Even buying fresh fruit & veg that is on promotion or from supermarkets’ value ranges designed to help families make their money go further can cost more than paying the unit price at a fruit & veg market – and buying the quantity needed.
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