Latest update October 14th, 2019 7:27 AM
Dec 20, 2011 Peter Rabbit World News Comments Off on 4 Ways Farmers’ Markets Are Going Digital
World
The image of a farmers’ market doesn’t immediately evoke “high-tech.” Over the years, however, farmers’ markets have slowly adopted digital technologies to reach an increasingly connected consumer.
The move toward digital often began with building simple email lists.
“I would use [a list] to do a weekly pre-market pump up, tell them what would be there,” says Stacy Miller, executive director of the Farmers’ Market Coalition, an organization serving farmers, consumers and communities by providing resources and state and federal representation.
Miller, who previously served as marketing manager of a farmers’ market, adds, “Email lists were kind of the spark for communicating electronically with a customer base.”
Over time, those emails evolved into a market website.
Winter Caplanson of Coventry Regional Farmers’ Market also started sending emails in 2005 and within a year, moved her list onto a third-party email marketing solution, MailChimp.
“Our first MailChimp e-newsletter was sent to 62 people,” Caplanson admits. “Slowly but surely, by publishing an email newsletter with completely original content and gorgeous photos and with a lot of value — recipes, growing tips, how-to instructions — we built an opt-in following.”
Coventry’s list currently has around 2,600 subscribers with a high rate of opening and click-throughs.
Today’s farmers’ markets are embracing digital technology in a number of ways beyond email. Here are just a few that are taking advantage of online tools to connect to their customers.
Continue Reading. . . . .
Sep 20, 2013 Comments Off on Brixton Food Fest
Sep 12, 2013 Comments Off on Public inquiry could decide future of Shepherd’s Bush Market
Sep 05, 2013 Comments Off on Stall holders to trade from The Square while Market Hall is refurbished
Aug 08, 2013 Comments Off on Markets are competing for awards
Sep 16, 2019 Comments Off on The end of an era for Smithfield market
Jun 09, 2019 Comments Off on More city dwellers connect with their food via street markets
Jun 01, 2019 Comments Off on Paris’s La Felicità is a style-forward food market bringing Italian flair and flavour to the culinarily-diverse 13th arrondissement…
May 10, 2019 Comments Off on Time Out opens newest market at Miami’s South Beach
Oct 14, 2019 Comments Off on Venezuelan fast-casual dining opening in White City
HOSPITALITY & CATERING NEWS A new fast-casual dining concept from restaurateurs Gabriel and Jose-Luis Gonzalez. SABROSO!, will open at West London’s Westfield White City on 21st October....Sep 06, 2019 Comments Off on Leicester vegans are about to gain a new 100% vegan market, hitting the city this month
Oct 14, 2019 Comments Off on Borough Market To Open Sustainable New Street Food Area
Londonist.com BY LAURA REYNOLDS The eclectic stalls of Borough Market offer myriad lunch options — trust us, we’ve availed ourselves of most of them at one time or another — but not many places to sit and enjoy your nosh. Enter The Borough Market Kitchen, a new space in the...Sep 16, 2019 Comments Off on The end of an era for Smithfield market
Jun 09, 2019 Comments Off on More city dwellers connect with their food via street markets
Jun 01, 2019 Comments Off on Paris’s La Felicità is a style-forward food market bringing Italian flair and flavour to the culinarily-diverse 13th arrondissement…
May 10, 2019 Comments Off on Time Out opens newest market at Miami’s South Beach
Apr 16, 2019 Comments Off on Highway ban takes heavy toll on Sunday market
Apr 12, 2019 Comments Off on This Little Piggy Went To These 11 Street Food Markets
Apr 07, 2019 Comments Off on Dublin’s hidden gem: The Liberty Market
Dec 09, 2018 Comments Off on 12 magical Christmas markets from Chichester to Copenhagen